Sema AI Business Suite
Every customer answered. Every time.
AI agents that pick up your calls, texts, chats and emails, answer from your own website, book the appointment, and bring in your team when it matters — so customers aren't left waiting.
- Answers 24/7 on every channel
- Speaks your customer's language
- Answers from your own website
- Your team can step in any time
Brightside Dental · Front desk
Incoming call · answered by AI agent
Wherever your customers reach you
- Phone
- SMS
- Website chat & voice
- Zoom dial-in
The suite
Four products that work as one
Start with the one you need. Each shares the same knowledge base, rules and customer record — so the next one you add already knows your business.
One platform
Teach it your business once. Every product knows it.
Most tools make you set up the same things over and over. Sema's products share one core, so what you teach one, they all know — on every channel.
One knowledge base
Crawl your website once — text and product photos — and every agent, on every channel, answers from the same facts.
One set of rules
Guardrails, handoffs and escalations you write once and every product follows, typed or spoken.
One record
Calls, texts, chats and emails with the same customer are one conversation, with every tool call and decision in it.
One place to watch
Live calls, escalations and conversations from every channel in a single dashboard your team already knows.
The Copper Kettle works on gas, electric and induction hobs and boils 1.7 litres in about four minutes.
Product photo attached
Shown to the customer in chat and email
Delivery · policy page
Orders over $50 ship free and arrive in two to three working days.
Knowledge base
Answers from your own website — pictures included
Give Sema your web address. It reads every page the way a visitor sees it, turns it into clear facts, and saves your product photos alongside them. When a customer asks what something looks like, the agent shows them.
- Prices, hours, plans, policies and FAQs — straight from your site
- Product photos matched to the facts about them
- When your site doesn't say, the agent says it doesn't know
Trust & control
AI does the work. Your team stays in charge.
Everything an agent may say or do is written down, checked and recorded — and a person is always one click away.
1BRANCH booking: Book an appointment2 intents: book_appointment3 steps:4 1. Ask which day and time suit them.5 2. Offer open slots and book the one they pick.6 use tool: book_appointment7 guardrail no_promise (block, forbidden claim): (?i)guarantee8 escalate manager (human queue): keywords manager, supervisor9 escalate upset (callback): sentiment <= -0.5Rules in plain language
Steps, guardrails and escalations your team can read and review — with versions, and workspaces to try changes safely.
Every reply checked
Replies are checked against your guardrails before a customer sees or hears them. Blocked ones are replaced with your handoff message.
Escalations that reach you
An upset caller, a request for a manager, a stuck conversation — escalated with the full history attached.
A person can step in
Listen to any live call, join alongside the agent, or take the call over.
Test before you go live
Run practice calls and chats against the real agent and check the results before customers reach it.
Works with your tools
Connect your own systems, book appointments and place outbound calls — every action recorded in the conversation.
Getting started
From sign-up to live, in four steps
- 1
Connect
Bring your phone numbers, add one line of code for website chat, and point Sema at your website.
- 2
Teach
Sema reads your site into its knowledge base. You set the rules: what to do, what never to say, when to hand over.
- 3
Test
Run practice conversations against the real agent in a workspace, and fix what you see before you publish.
- 4
Go live
Agents answer around the clock. Your team sees every conversation and steps in when it counts.
FAQ
Frequently asked questions
What does “AI-native” mean here?
The suite was built around AI agents from the start — they answer, look things up, book and escalate — rather than bolting a chatbot onto a helpdesk. Your team supervises and steps in; the agents do the first mile.
Will it make things up?
Agents answer business questions from your own knowledge base, and are told to say they don't know when it has nothing. Text from your website is treated as facts to quote, never as instructions, and your guardrails check replies before they're sent.
Can a person take over?
Yes. Escalation rules hand a conversation to your team with its full history, and on live calls an operator can listen, join in alongside the agent, or take the call over.
Which languages do the agents speak?
They answer in the caller's language, and live translation connects two people who don't share one.
Do I need all of it?
No. Start with the product you need — most start with the Call Center or Amy — and add the rest later. They share your knowledge base and rules as you do.
What does Sema mean?
“Sema” is Swahili for “speak”. It's what the suite does for your business.
See Sema answer for your business
In a 30-minute demo, we'll point the suite at your website and let you ask it what your customers ask you.